nettekins

Hello, I'm Lynette!

I help design and plan digital experiences. I believe a product is successful if it does not carry an ego while it helps people accomplish their goals. I'd love for a first-time user to proceed with confidence and seasoned users to fly through the interface without flinching.

Do you agree? Let’s talk!

Process

FROM THE ROOT

Fully understand the for whom and the whys of the project

IDEATE & SKETCH

Collaborate and brainstorm to get everyone's input

BUILD THE STORY

Synthesize ideas and data into tangible concepts to reference

PROTOTYPE & TEST

Challenge your concepts and theories; adjust and try again

RELEASE & REFLECT

What was the outcome? How can it continue to grow?

“The root of our practice is located in the usefulness of the work, not the form that it takes.”

– Frank Chimero

Work

I like to start at the root to define and solve problems, then help the team make decisions based on evidence, research, and proven patterns. Some examples of my work can be viewed on Bēhance.

Background

EXPERIENCE

Zendesk

Design lead for onboarding experiences across all Zendesk products; specifically focused on acquisition, engagement, and retention.

Say Media

Helped transition Tempest, a proprietary publishing platform, into a consumer-facing digital product.

Simple Focus

Distilled customer and market research components into tangle concepts for a high-profile client. Deliverables included scenarios, wireframes, and flows.

HomeAway, Inc.

Designed native mobile experiences for iOS and Android. Also assisted other in-house teams conceptualize and define new strategies and tools for their web products from the mobile perspective.

AIGA Austin

Developed a consistent system of email announcements for events, tracked participation, reviewed student portfolios, and fostered Austin’s growing design community.

NANO Fiction

Branded and typeset an emerging flash fiction journal that grew into an official nonprofit literary publication.

EDUCATION & CONFERENCES

XOXO, 2015
An Event Apart, 2012 & 2015
ARTIFACT Conference
School of Visual Arts, MFA IxD Summer Intensive
Adaptive Path, Experience Mapping

Agile Austin U, Agile Foundations
Idean, UX Summit & Workshop
Adaptive Path, UX Intensive
SXSW Interactive, 2010, 2011, 2012
University of Houston, BFA Graphic Communications

Say Hello

Have a project or an idea? Let’s grab a cup of coffee or a pint of beer!